Aston Martin Lagonda has brought an exceptional range of its newest models to the Beijing International Automotive Exhibition, underlining the iconic British marque’s commitment to the important Chinese market. Located in the China International Exhibition Center’s Hall E1, Aston Martin’s stand #E114 highlights its most exciting road and race cars. The new Vantage makes its Chinese debut here, and is joined by the new Vantage GTE race car to further highlight its standing as Aston Martin’s most sporting model.
The Vantage GTE is built for competition in the World Endurance Championship (WEC) which climaxes at the legendary 24 Hours of Le Mans race, and will make its international race debut at May’s 6 Hours of Spa-Francorchamps. Along with the road and racing Vantages, Aston Martin will also display both its V12 and V8-powered DB11 Coupes and also the recently unveiled DB11 Volante. This complete DB11 family display also celebrates the acclaimed Aston Martin DB series’ 70th anniversary.
Aston Martin’s President and Chief Executive Officer, Andy Palmer said: “The models on display here in Beijing are a vivid demonstration of Aston Martin’s unfolding ‘Second Century’ product strategy. With the imminent launch of the DBS Superleggera, we are on track to replace each of our existing two-door sportscar models by the end of this year. In 2017, the Chinese market was our fastest growing region. This impressive performance reflects increasing demand for our new and special vehicles. The continued roll-out of our new model pipeline, including the company’s first electric vehicle in 2019, will further improve Aston Martin’s market share in this key market, alongside investments we are making to strengthen brand visibility and sales performance. These investments reflect our confidence in the Aston Martin brand and the attractiveness of the Chinese market.”