Aston Martin Beijing Opens To Take On China

Aston Martin continues to up the pace in its ongoing expansion into China, with the British marque opening its second official dealership in the capital Beijing. To be known as Aston Martin Beijing, the impressive new 400 square meter showroom will be run by Wintop Group at No.99 Jinbao Street, Dongcheng District. Wintop Group CEO Mr Li Hong officiated the opening, together with Aston Martin President and CEO Dr Andy Palmer and Martyn Roper, the British Embassy Minister and Deputy Head of Mission.

Aston Martin’s architectural design team has always produced work of the highest standards with only the best finishes and materials utilized to enhance their cars with a suitably refined atmosphere. In line with this, the new Aston Martin Beijing showroom incorporates real mahogany wood and stunning craftsmanship techniques to bring its customers an even more luxurious dealership experience. This is also reflective of Aston Martin’s ongoing commitment to its Chinese customers.

Mr Li Hong said at the opening, “We are delighted to be opening this new showroom which will provide our customers with an extensive range of new and “Timeless” pre-owned models. We look forward to welcoming new and existing Aston Martin owners to our new showroom providing a ‘one-stop’ shop for world-class customer service and sales.” Aston Martin President and CEO Dr. Andy Palmer added, “The Chinese market which was our fastest growing region in 2017, remains key to Aston Martin’s future success. With the launch of this state-of-the-art facility in partnership with the Wintop Group, we are committed to not only providing our customers with the best service, but the best luxury experience.”

The British Embassy Minister and Deputy Head of Mission, Martyn Roper commented, “Congratulations to Aston Martin on the opening of their second official dealership in Beijing. As we enter our new chapter in the UK-China golden era, I’m delighted to see British brands such as Aston Martin continue to expand their footprint in the fast-growing Chinese market and deliver its world-class products and services.”